1. What Google Things to Do actually is (and why most operators don't know about it)

Google has a dedicated module for tours and activities that appears in Search, Maps, and AI Overviews. Most operators either haven't heard of it or tried to set it up and got stuck. We'll demystify it in plain language.

2. How to get listed — the two paths (and which one is right for you)

There's a self-serve option and a connectivity partner option. We'll walk through both live, with screen shares, so you can follow along and set yours up during the webinar.

3. The 0% commission advantage (and the OTA commission trap to avoid)

Your tours may already appear on GTTD through Viator or GetYourGuide, but you're still paying their 20-25% commission. We'll show you how to connect directly and keep every euro.

4. How to optimize your GTTD listings for more clicks and bookings

Titles, descriptions, images, reviews, pricing accuracy — the details that determine whether travelers click your listing or scroll past it.

5. How GTTD connects to AI search (the 2026 advantage)

Google Things to Do feeds directly into Google AI Overviews and Gemini. We'll show you why getting listed on GTTD now gives you visibility in the fastest-growing travel discovery channel.

6. Live Q&A — bring your questions

Stuck on setup? Not sure if your business qualifies? Confused about connectivity partners? Ask anything live and we'll answer on the spot.