We’re excited to share that CaptainBook is officially a Google Things to Do partner, a major step forward for your tour business!

What is Google Things to Do?

Google Things to Do is a global program that showcases tours, activities, and experiences directly in Google Search and Google Maps. When travelers search for attractions or things to do in a destination, your product can now appear front and center, with direct booking options.

Why this matters:

Until now, many bookings on Google went through OTAs like Viator or GetYourGuide. That meant higher commission fees and less control over your customer relationship. With CaptainBook, your products appear with a direct booking button, meaning lower costs and full ownership of the customer journey.

How does CaptainBook integrate with GTTD?

Our platform now syncs product data, pricing, availability, and images directly to Google. Once you opt-in, we take care of the technical setup. Your experiences will then be eligible to appear in Google’s immersive travel listings. The option to connect is included in your Channel Manager subscription, so if you have a product connected to Viator or GetYourGuide, you can now connect it to GTTD with no extra cost.

What do you need to do?

Just make sure your product details are up to date on CaptainBook and let us know you’d like to be listed. We’ll guide you through the rest.

Google Things to Do is very important And with CaptainBook, it’s never been easier to get listed and start converting search traffic into paying customers, without the middlemen.

Learn how to get started