Google Things To Do is quickly becoming one of the most important discovery channels for tours and activities. Travelers are no longer just searching for destinations, they’re searching for what to do, and they’re doing it directly on Google Search and Maps.

Now that CaptainBook is officially partnered with Google Things To Do (GTTD), getting listed is easier than ever. But to really benefit from it, your products need to be set up the right way.

Here’s a simple guide to help you qualify and stand out.

1. Start With a Clear, Descriptive Product Title

Your title should instantly explain what the experience is, not your brand name or internal codes.

Good examples:

• “Sunset Sailing Tour in Naxos”

• “Guided Food & Wine Tasting in Florence”

Avoid vague titles like:

• “Premium Experience”

• “Tour A”

Clear titles help Google understand your product and help travelers click with confidence.

2. Write a Complete, Guest-Focused Description

Google favors listings that answer real traveler questions.

Make sure your description clearly includes:

• What’s included

• Duration

• Meeting point

• Who it’s for (families, couples, beginners, etc.)

Think less “marketing copy” and more helpful explanation. If a guest understands the experience without having to scroll elsewhere, you’re on the right track.

3. Use High-Quality Images

Images are one of the biggest drivers of clicks on Google.

Use:

• Bright, real photos (not flyers or posters)

• Images that show people actually doing the experience

• A clear main image that represents the tour

Avoid blurry photos, heavy text overlays, or stock images that don’t reflect reality.

4. Keep Availability and Pricing Accurate

Google Things To Do works best when pricing and availability are always up to date.

Make sure:

• Your calendar is accurate

• Prices are final and clear

• No surprise fees appear at checkout

Consistency builds trust, with both Google and your guests.

5. Think Like a Traveler, Not an Operator

This is the most important rule.

Travelers on Google are usually:

• Comparing options quickly

• Booking on mobile

• Looking for clarity and reassurance

If your listing answers their questions fast, you’re far more likely to convert views into bookings.

The Takeaway

Getting listed on Google Things To Do isn’t about tricks or hacks, it’s about clarity, completeness, and consistency.

With CaptainBook, the technical side is handled for you. Your job is to make sure your products are easy to understand, easy to trust, and easy to book.

Do that well, and Google becomes one of your strongest sources of direct bookings.