Friday, February 27, 2026
By
Emmanouela Moustaka
Your next customer is not searching for you on Google. They are scrolling through Instagram at 11pm, watching a sunset sailing video.
And then they scroll past. By morning, they have forgotten your tour existed. That is the problem with social media for tour operators today.
CaptainBook is excited to announce our new partnership with Datakyte - bringing their innovative Scroll-to-Book technology to CaptainBook customers.
What is Datakyte?
Datakyte is a travel tech company built on a simple insight: travelers do not search for experiences anymore - they discover them while scrolling.
Their platform transforms your tour inventory into smart, shareable links called KLINKs. These links can be embedded anywhere - Instagram stories, TikTok bios, blog posts, WhatsApp chats, even AI travel assistants. When someone clicks, they go directly to a booking flow. No hunting through your website. No "link in bio" dead ends.
The result? The moment of inspiration becomes the moment of booking.
Datakyte calls this Scroll-to-Book - and it has been recognized by Lufthansa Innovation Hub as one of the key innovations needed in travel for 2026.
What the CaptainBook x Datakyte Integration Enables
With this integration, your CaptainBook tours become instantly bookable across social media and content platforms. Here is how it works:
Connect your CaptainBook account to Datakyte - Your tours, availability, and pricing sync automatically.
Generate KLINKs for your experiences - Each tour gets a smart, trackable booking link.
Share anywhere - Post in stories, DMs, blogs, or let creators share them for you.
Travelers book instantly - One tap takes them to a streamlined checkout. No detours.
Booking flows into CaptainBook - Reservation confirmed, availability updated, guest details captured.
The old customer journey: See content > Click link > Land on website > Navigate to tours > Find the right one > Check availability > Fill out form > Book
The new customer journey: See content > Book.
Why This Matters for Tour Operators
Capture bookings at the moment of inspiration - A traveler watching your sunset cruise Reel can book before they finish scrolling. No more losing hot leads to distraction.
Reduce friction in the booking process - Every extra click loses customers. KLINKs collapse the journey from discovery to checkout.
Take back control from OTAs - Direct bookings mean higher margins. No 20-40% OTA commissions eating into your revenue.
Own your customer data - When guests book direct, you keep the relationship. Email them next season. Build loyalty.
Turn creators into your sales team - Let influencers share your KLINKs. They inspire their audience; you get direct bookings.
Track what actually works - See which content, creators, and platforms drive real bookings - not just likes.
What This Looks Like in Practice
Scenario 1: Mobile Discovery
Maria is scrolling Instagram at 10pm, planning her trip to Santorini. She sees a travel blogger story featuring a catamaran sunset cruise. A KLINK in the story takes her directly to the booking page. She picks tomorrow sailing, enters her details, and books - all without leaving her phone.
Scenario 2: Chat Booking
A couple is planning their honeymoon via WhatsApp. A friend sends them a KLINK to a wine tour they loved. One tap opens the booking flow. They are booked within 60 seconds - and you never had to answer a single inquiry.
Scenario 3: Creator Sales
A food blogger with 50K followers shares your cooking class KLINK in their bio. Their audience books directly through the link. You get full-price direct bookings; the creator earns a commission you set.
Who Is This For?
This integration is built for tour operators who:
Are active on social media - You already create content. Now make it convert.
Are tired of OTA dependency - You want more direct bookings and better margins.
Work with creators or want to - Let influencers sell your tours without complex affiliate setups.
Target younger travelers - Gen Z and Millennials discover experiences on social, not search engines.
How to Get Started
Sign up to Datakyte by clicking here
Connect your account - Sync your CaptainBook inventory to Datakyte in minutes.
Generate your first KLINK - Start sharing bookable links across your social channels.
Watch bookings come in - It really is that direct.
Frequently Asked Questions
Do I need technical skills to set this up?
No. If you can copy and paste a link, you can use KLINKs. The integration handles the technical side.
Will my availability stay synced?
Yes. Bookings made through Datakyte flow directly into CaptainBook. Your availability updates in real-time across all channels.
How is this different from my existing booking widget?
A booking widget sits on your website waiting for visitors. KLINKs go where your customers are - social feeds, DMs, creator content. It is proactive distribution, not passive waiting.
Can I control which tours I share through Datakyte?
Yes. You choose which experiences to sync and generate KLINKs for.
Can creators/influencers really sell my tours?
Yes. Datakyte connects operators with creators. You set commission terms. Creators share your KLINKs with their audience. You get direct bookings without OTA fees.
Ready to Capture More Direct Bookings?
The gap between inspiration and booking is where you are losing customers. With CaptainBook and Datakyte, you can close that gap - and keep more revenue in your pocket. Sign up to Datakyte->
Not a CaptainBook customer yet? Sign up to CaptainBook for free ->
Emmanouela Moustaka
Partnerships & Integrations
Connectivity news
Tour Operators
