Wait, What's Make?

If you haven't heard of Make (formerly known as Integromat), here's the short version: it's a platform that connects different apps together and automates the work between them.

Think of it like this: instead of YOU being the messenger between your booking system, your CRM, your spreadsheets, and your email, Make does it automatically. When something happens in one app, it triggers actions in other apps. Instantly. 24/7. Without you lifting a finger.

Make connects to over 1,500 apps. Google Sheets, Slack, WhatsApp, Mailchimp, QuickBooks, Xero, HubSpot, Stripe, Twilio... if you use it in your business, chances are Make can connect to it.

And now, CaptainBook is officially part of that ecosystem.

Real Examples: What Can You Actually Automate?

Let me show you what this looks like in practice. These aren't hypothetical, these are automations our customers are building right now.

🎯 The "Never Touch a Spreadsheet Again" Setup

When a booking is confirmed in CaptainBook:

1. A new row is automatically added to your Google Sheet with all the booking details

2. The customer is added to (or updated in) your HubSpot CRM

3. Your team gets a Slack notification with the key info

4. A calendar event is created for your operations manager

Time saved: 5-10 minutes per booking. If you get 20 bookings a day, that's almost 2 hours back.

💬 The "Guest Communication on Autopilot" Flow

Imagine this sequence happening automatically for every single booking:

• Booking confirmed → Personalized WhatsApp message sent immediately

• 3 days before trip → Email with "what to bring" checklist and meeting point details

• Morning of the trip → SMS with weather forecast and a friendly "see you soon!"

• 24 hours after → Review request email with direct link to TripAdvisor/Google

Your guests feel taken care of. You didn't write a single message. Everyone wins.

💰 The "Accountant-Friendly" Automation

For those of you who dread month-end reconciliation:

• Every confirmed booking → Invoice automatically created in QuickBooks or Xero

• Payment received → Marked as paid, revenue tracked

• Cancellation with refund → Credit note generated automatically

• End of day → Summary report sent to your email

One of our beta testers told us: "My accountant actually asked what changed. Our books have never been this clean."

The Bigger Picture: Why We Built This

Here's something we believe deeply at CaptainBook: you didn't start a tour business to become a data entry specialist.

You started it because you love sharing experiences with people. Showing them hidden coves. Teaching them to sail. Introducing them to the best local food. Creating memories that last a lifetime.

The paperwork, the spreadsheets, the endless copying and pasting, that's not what gets you out of bed in the morning. It's what keeps you up at night.

Our mission is to give you that time back. To automate the stuff that doesn't need a human touch, so you can focus on the stuff that does.

The Make partnership is a big step in that direction. It's not just about connecting apps, it's about giving you the freedom to run your business the way you imagined when you first started.

How to Get Started

The Make integration is available right now for CaptainBook customers on our Ultra and Corporate plans.

Here's how to set it up:

1. Log into your CaptainBook dashboard

2. Go to Integrations → Make

3. Click "Connect" and follow the authorization flow

4. Head to Make.com and start building your first scenario

Not sure where to start? Our support team has templates for the most popular automations. Just ask us in the chat, and we'll help you get set up.

If you're not on Ultra or Corporate yet, this might be the perfect reason to upgrade. The time you'll save with automations will pay for itself in the first week.

Read more about this integration ->