AI assistants like ChatGPT, Gemini, and Perplexity are quickly becoming the first stop for travelers planning their next adventure. Instead of searching on Google, many people now ask:
“What are the best boat tours in Key West, Florida?”
“Which wine tasting should I book near Rome?”
If your experiences don’t show up in those answers, you’re invisible. The good news? You can optimize your content so ChatGPT knows about you and recommends you.

Here’s how:

1. Speak the Language of AI
AI tools aren’t impressed by marketing fluff. They look for clear, factual descriptions of what you offer.
• Instead of: “A one-of-a-kind sailing adventure with unforgettable memories.”
• Say: “A half-day sailing trip in Miami Beach with swimming stops in South Beach and a seafood lunch on board.”
👉 Write in a way that directly answers customer questions, not like a brochure.

2. Make Sure AI Can Crawl Your Site
ChatGPT and other AI assistants need access to your content to recommend it. That means:
• Don’t block bots in your robots.txt.
• Keep your booking widget lightweight and accessible.
• Ensure your site loads fast on mobile.
👉 If AI can’t read your site, it won’t mention your experiences.

3. Add Rich Context and Details
AI thrives on context. The more specific information you provide, the better. Include:
• Location (city, island, neighborhood)
• Duration (2 hours, half-day, multi-day)
• Audience (family-friendly, private, couples)
• Unique highlights (snorkeling with sea turtles, sunset over Caldera, winery visit)
👉 These details help AI match your tour with the exact query a traveler types.

4. Build Credibility Beyond Your Website
AI tools don’t just use your site, they cross-check with other sources. If you’re mentioned in local blogs, tourism boards, review sites, or press, you’re more likely to be pulled into an AI answer.
👉 Partner with local media, encourage customer reviews, and make sure your business info is consistent everywhere.

5. Encourage Engagement With AI Tools
Here’s a simple hack: encourage your team and customers to ask ChatGPT about your tours by name.

For example: “What can you tell me about Captain Alex’s sunset cruise in Miami Beach?”
The more people interact with AI about your business, the more it learns to surface you.

6. Monitor and Adjust
Search for your experiences in AI tools:
• “Best wine tours Rome”
• “Private sailing trips Florida”
See what’s mentioned. If it’s not you, study the tours that appear, then update your content to match their clarity and structure.

Final Thoughts
Ranking on ChatGPT isn’t about tricking the algorithm. It’s about making your content:

✅ Clear
✅ Accessible
✅ Detailed
✅ Credible

Travelers are already asking AI assistants for recommendations. If your experiences don’t show up, you’re missing bookings.
The earlier you start with AI optimization, the faster you’ll stand out.