Tourism Season 2022 starts with a much better performance compared to the weak start to 2021. Global international tourist arrivals more than doubled (+130%) in January 2022 compared to 2021 - the 18 million more visitors recorded worldwide in the first month of this year equals the total increase for the whole of 2021, according to UNWTO latest available data.
Read this article and get the most out of this season.
1. Optimize for Online Sales
You may think that making sales via phone or mobile is great, but you have to think twice. Zion Market Research
has published a new report mentioning that the global online travel booking market
was valued at approximately USD 765 billion in 2017 and is expected to generate USD 1,955 billion by 2026.
That means you should probably start selling your experiences direct from your website. If you believe that this is a very complicated process for you and your future customer, let me introduce you CaptainBook.io
will make your life easier and help you grow your revenues. 2. Increase your Social Media Presence
Social Media has now become a powerful tool for those who sell services and products. There are many travelers who check on social media to get inspired and to get peer approval on what best to do and experience in a particular destination
89% of millennials plan their vacations, giving great importance to similar trips and experiences that others have made and seen on social media. According to Tripadvisor, 53% of travelers read reviews before making a purchase. Also, 80% of people read about 6-12 reviews before making a purchase.
Social media is a source of inspiration for travel, shopping and activities for more people than you can imagine. So, the presence of your business on social media can benefit you, since your audience is definitely on a channel like Facebook or Instagram.
3. Ask for Feedback and Handle Negative Reviews
Once the experience is complete, ask your customers to write a review. You can send them an email asking them to rate the experience and make a comment, to help prospect customers in the future who want to share the same experience with them.
Of course there will be customers who will write some negative reviews, but this is not something that should worry you. Even when they are unhappy, as an experience provider, most customers will appreciate your response.
Do not let negative comments just show up on your TripAdvisor, Google or Social Media. Instead, identify them and address them in public so that everyone can see them. This will show the professional approach of your business in handling complaints and comments.
That's all for today! Stay tuned for more tips & tricks from CaptainBook.io!